Business Storytelling

Effective Business Storytelling

The most effective presenters are often those that communicate a clear, compelling story. Your objective may be to close a sale, communicate information or facilitate dialogue. However, when it comes to presentation methodology, one size does not fit all. We are individuals, not robots. The presentation style used by Carter or Emily may or may not work for Susan or Antonio.

Throughout business, we are challenged to live in an ADD-infused world. People want information faster and in smaller bites. Amid all the distractions and noise, how can you increase your odds to grab and hold your audience’s attention?

My Software Tutor has developed this active engagement workshop for organizations and teams. We provide a framework for success so each person personalizes the learnings. This means you will develop presentations that align with your own strengths and weaknesses. MST doesn’t espouse a specific storytelling philosophy. Rather, we facilitate team members to learn and figure out what works best for them.

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Your candor was very instructive and helpful to learn more about what I need to do. Your patience and detail were also appreciated. I could see others feeling the same way as you helped each of them.”Thank you so much for your patience and encouragement. You are a gifted teacher and present content in a way that is understandable and tailored to meet each person’s needs.
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Program Topics

The workshop structure is divided into two tracks – Effective Communication and Effective Presentation. There are five modules within each track. Teams and organizations can select the modules that most closely address the objectives and challenges they face.

Effective Communication Modules

  • Understanding Our Comfort Zone – Our comfort zone is not a real place. It is a psychological state of mind where we feel secure and in control. How does our comfort zone impact the results of a business presentation?
  • The Power of Listening – Effective presenters have a highly developed sense of listening. How do different ways of listening impact the speaker & audience?
  • The Feedback Loop – How often is feedback delivered so that it lands as intended? Too often, the results do not align with the goals. Feelings may get hurt. The recipient can become defensive. it doesn’t have to work that way.
  • Works/Doesn’t Work – An exploration of sales techniques that have worked and not worked for the participants. What was your anticipated response? Did this align with what actually happened?
  • What Is Said, What Is Meant – The more our communication aligns with the intended meaning, the greater the likelihood our desired outcome will occur.

Effective Presentation Modules

  • The History of Storytelling – The use of language forms the basis for storytelling. It distinguishes our species from all others. How has it evolved over millions of years to bring this art form into the present day? What can we learn from this fascinating history?
  • How/Why Stories Impact Sales – Salespeople are often told to communicate “just the facts” or “get to the point.” However, adding well-formed, brief anecdotes can personalize the connection and make the difference between a deal or no deal.
  • The Storytelling Narrative – What are the fundamental elements of a narrative? Why is this important? How does it impact the listener?
  • The Art & Science of Storytelling – There are many methodologies to formulate a story for business. One path does not exist for everyone. We explore multiple methodologies so participants can identify one (or more) with which they identify.
  • Presenting to Groups – Presenting to a group is a far different experience than a one-on-one dialogue for both the speaker and listener. Attention spans are impacted by the dynamics in the space and can change in a moment. How you prepare can mean the difference between success and failure.

All workshops incorporate hands-on exercises. Presentation practice can be added as an optional module.

  • Hands-on Exercises – Throughout the workshop, participants actively collaborate in teams and as a cohort. Everyone is engaged to discuss the topic and debate possible solutions. Learning often comes from considering various points of view.
  • Presentation Practice – Working in randomly selected teams, participants are given a defined set of resources to develop a short presentation. They present to other teams as well as the entire cohort. Listeners are coached to provide specific types of feedback so the presenters can experience (and discuss) their reactions.
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Thank you for this workshop. I did learn a lot and feel I can use this in my day-to-day job

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Program Design

Effective Business Storytelling is a hands-on, customizable, modular workshop. It can run as a half-day, full-day, or two-day activity, on-site or off-site. It can also be designed as a weekly seminar across X weeks over Zoom. Optionally, a customized PowerPoint (or Excel) class can be added for those who would benefit. To learn more…

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“Your customers feel before they think”
— Dan Hill